Wednesday, March 23, 2005

Yahoo updates desktop search

While still in beta, Yahoo anounced a few updates to its Yahoo Desktop Search product.

The Sunnyvale-based company is expanding its desktop software. Yahoo's software, licensed from X1 Technologies, will now index content from e-mail address books and discussions in Yahoo's instant messaging service. X1 still offers a more feature rich version of desktop search, nut if you use some of Yahoo's other services the Yahoo Desktop Search product is a good choice.

More Info

Friday, March 18, 2005

MSN Brings Together Advertising and Marketing Leaders at Sixth Annual MSN Strategic Account Summit

REDMOND, Wash. -- March 16, 2005 -- Steve Ballmer, chief executive officer of Microsoft Corp., will deliver the keynote address at the sixth annual MSN® Strategic Account Summit, a leading industry forum held on Microsoft's main campus in Redmond, where many of the industry's most innovative thought leaders will meet to discuss what will shape the advertising industry today and in the future.
Based on feedback from marketers and customers, MSN developed a two-day agenda within the theme of "Mastering the Medium," armed to help the more than 500 attendees identify opportunities to most effectively reach their audiences. Attendees also will gain insights into MSN's vision and strategy and will have the opportunity to hear and interact with industry-leading speakers in categories such as branding, direct-response campaigns and privacy. Examples of innovative work, best results, trends and accomplishments that reach beyond the boundaries of today's advertising will be highlighted at the summit to encourage the industry to continue to move forward on the road to mastery.
Speakers and panelists at the sixth annual summit include the following:
Barry Diller, chairman and CEO of IAC/InterActiveCorp.
Mark Burnett, creator and executive producer of reality television programs such as "Survivor" and "The Apprentice"
Dr. Eric Schmidt, CEO and chairman of the executive committee of Google Inc.
Ted Meisel, president of Yahoo! Search Marketing and senior vice president of Yahoo! Inc.
Ann Fudge, chairman and CEO of Young & Rubicam Brands
"Microsoft's Strategic Account Summit is one of the most important industry events of the year for advertisers, publishers and creative agencies," Ballmer said. "We are proud to host many of the top thought leaders from the advertising and media community, and join them in addressing how to interact and communicate with consumers in new and meaningful ways online."
MSN to Preview Prototype Advertising Platform
At the summit MSN also will unveil Microsoft's next-generation online advertising platform, MSN adCenter, built on Microsoft® technology that will help advertisers get higher returns by understanding and connecting to their desired audience throughout the MSN network. Yusuf Mehdi, corporate vice president of the MSN Information Services & Merchant Platform division, will demonstrate the first component of MSN adCenter, a new prototype of an MSN paid-search solution for which a pilot program will begin within the next six months in Singapore and France to gather customer feedback.
Within the MSN adCenter platform, the new MSN paid-search solution will be tightly integrated with other future capabilities to give advertisers a one-stop shop from which to plan, execute and adjust their online campaigns. The new MSN paid-search solution will provide keyword buyers with in-depth audience intelligence including geographic location, gender, age group, lifestyle segment and time of day. As a result, advertisers should be able to plan more strategic advertising investments and achieve higher click-to-buy conversion rates among consumers. MSN remains committed to working with Yahoo! Search Marketing (formerly Overture) and will continue to collaborate with it to offer high-quality search listings to advertisers.

Tuesday, March 15, 2005

Index Engines Announces New Search Tool

Introducing the first storage area network (SAN)-based search solution that indexes unstructured enterprise data during backup--the most efficient and cost-effective indexing method available.

The Index Engines Appliance is a plug-and-play device that attaches to your SAN and indexes unstructured data as it flows to the backup device. You can index data coming from anywhere on the corporate intranet.

There are no hidden costs. Setup time for the Index Engines Appliance is minimal, as are support and training. As soon as you’ve backed up your data, users can search terabytes of files and email and find what they need in seconds.

At the heart of the Appliance is our patent pending Inline Indexing technology, a high-speed engine optimized to index data at the speed of backup. Inline Indexing understands your backup environment and adapts to it, demultiplexing and sorting complex backup streams and rapidly indexing the full content of files and email. It doesn’t copy data or slow down your backup.

Sunday, March 13, 2005

Yahoo Rebrands Overture

Overture Services, Inc., a wholly-owned subsidiary of Yahoo Inc. (NASDAQ:YHOO - News) today announced that it will be re-branded Yahoo! Search Marketing Solutions and will bring together its sponsored search offerings and Yahoo!'s listings submit products under the new banner. Through Yahoo! Search Marketing Solutions, advertisers of all sizes will enjoy convenient access to the industry's most comprehensive suite of search marketing and related products and services.

The group will also continue to enhance and expand Yahoo's network of sponsored search distribution sites.

In conjunction with Overture's re-branding, Yahoo! will launch a new Advertising Solutions Center in the U.S., through which businesses can plan and buy Yahoo! Search Marketing Solutions products. In addition, the new center will offer marketers information about Yahoo!'s customized, creative media solutions, providing them access to the largest set of search marketing and brand advertising solutions on the web.

Monday, March 07, 2005

Google Upgrades Desktop Search to 1.0

New in this release Desktop Search now lets you search your:
PDF files
Multimedia files, including audio (MP3, WMA, WAVand more), images (JPG, GIF, PNG, BMP and more), and videos (AVI, MPG, WMV, and more), by meta-tag. For instance, you can search by song title or artist name.
Web pages you've viewed using the Netscape 7+, Mozilla and Firefox browsers
Email from Netscape Mail, Mozilla Mail and Thunderbird
Users can also download plug-ins that will search even more file formats. Developers can write plug-ins using the Desktop Search SDK that index more file formats as well as to integrate desktop search into their own applications.
We've also made it easier to use Desktop Search by allowing you to access it via a deskbar on your desktop. And we've enhanced your security by adding a new privacy option, which prevents indexing password-protected Office files.

Custom Toolbar for Google Desktop Search

Sunday, March 06, 2005

SNAP offers Cost Per Action

First search engine to go beyond Pay-Per-Click
to achieve true pay-for-performance search advertising

New York, NY (Search Engines Strategies Conference) – February 28, 2005 – Snap
(www.snap.com), a next-generation search engine for broadband users, today launched
an innovative service that allows advertisers to pay not only for clicks, but for desired
business results, including sales, downloads, leads, subscriptions, or any action
important to the advertiser. Snap’s Cost-Per-Action ("CPA") opportunities go beyond the
Pay-Per-Click advertising offered by other search engines because advertisers are
guaranteed that every marketing dollar will yield a firm and productive ROI.
Snap’s Cost-Per-Action advertising also provides advertisers protection against click
fraud, now rampant in the search marketplace. With traditional Pay-Per-Click,
advertisers pay the search engine whether or not a click leads to revenue. With Snap’s
CPA system, advertisers pay only when a customer completes an action tied to precise
revenue, eliminating this risk. Furthermore, because Snap does not syndicate its results
to third parties, advertisers have added confidence that they will receive high-quality
traffic.
"Online advertisers are being ‘clicked-and-dimed’ to death through risky CPC
advertising," said Tom McGovern, Snap’s CEO. "Snap is the first paid search vehicle
where the interests of the search engine and advertisers are aligned to maximize the
return on advertising dollars."

More info

Thursday, March 03, 2005

Goebel Group Inc. Announces the Custom Branded Search Toolbar (CBST) for the Google Mini works with Intranets, Portals and Websites

Goebel Group Inc. Announces the Availability of the Custom Branded Search Toolbar (CBST) for the Google Mini and Search Appliance - Works Intranets, Portals and Websites

Custom branded search toolbar allows user to perform web search, corporate intranet search, and desktop search simultaneously from one interface.
Cleveland, OH / New York, NY (PRWEB) March 3, 2005 -- Goebel Group, Inc. a leading integrator of search technology products and services today announced the availability of the Custom Branded Search Toolbar (CBST) for the Search Appliance, Mini and other web, enterprise, and desktop search tools. A specific Custom Branded Search Toolbar was developed for DeAnza College to allow users to search their website with the Google Mini, the web with Google or Yahoo, local search with Google local or Yahoo local, and access email accounts with Microsoft Hotmail, AOL Mail, Yahoo Mail, or Gmail."I'm extremely impressed with our new De Anza College Search Toolbar that was created through the genius of Goebel Group. Our 25,000 students will appreciate the ease of use and convenience of downloading and installing this new feature on our site at http://www.deanza.edu/. I applaud Goebel for an outstanding product!" Said Terri O'Connor, Director of Marketing and Communications, De Anza College “We have been working with organizations for over 2 years who have been using the search appliance and other enterprise search tools. We have found that utilizing a custom branded search toolbar is a great way to improve usability and usage of intranets, portals and websites. “Said Dave Goebel, president of Goebel Group Inc.The Custom Branded Search Toolbar (CSTB) offers one search box to search multiple content sources including the web, an organizations intranet, and a person’s desktop. Other features can include one click email access, RRS Reader, News Ticker, and security features like One Click Logoff. Built-in contextual search allows the user to highlight a term and right click to search from multiple content sources both internal and external to the organization.System Requirements: - Microsoft Windows 98/NT/2000/ME/XP - Microsoft Internet Explorer 5.5 or higherA Firefox browser edition will also be available.The Goebel Custom Branded Search Toolbar is sold based on the number of features requested. A free trial is available upon request at http://www.goebelgroup.com/About Goebel Group Inc.: Goebel Group Inc. is a leading integrator of search technology products and services. The privately help company helps its clients maximize the productivity of their employees, partners, and customers by utilizing industry leading search technology. Clients are in the financial services, federal and state government, healthcare, manufacturing, transportation and other industries. The Goebel Group has created the popular Desktop Search Tool Matrix www.goebelgroup.com/desktopmatrix.htm and the Search Appliance Matrix www.goebelgroup.com/sam.htm to assist individuals and organizations when making desktop search and enterprise search product selections. In addition the Goebel Group offers services for search engine optimization and search engine marketing campaigns with Google Adwords, Yahoo, and SNAP.Google, Google Desktop Search, Google Mini, Google Search Appliance, Microsoft, Microsoft Windows, and Microsoft Internet Explorer, AOL, and Yahoo are all trademarks of their respective companies.