Thursday, May 22, 2008

Microsoft to Pay Searchers

Microsoft is changing things, its moving this approach to search advertising. Essentially, advertisers can get placement by offering to pay Microsoft a cut of the sale as opposed to paying per click.

In order to place a value on that ad being served, Microsoft has a team inside the company that figures out how much the new ads are worth to Microsoft and bids a cost-per-click amount against traditional buyers that use Microsoft's AdCenter

Saturday, May 10, 2008

Enterprise Search Summit at New York Hilton

THE ENTERPRISE SEARCH SUMMIT on May 20 to 21, 2008 is an, in-depth, 2-day conference that covers how to review, implement and enhance leading internal and external enterprise search capabilities. Designed for it managers, search professional, Knowledge management terams, and Corporate Intranet Managersl, ENTERPRISE SEARCH SUMMIT is the place to learn strategies and build the skill sets you need to make your organization’s content searchable and "findable."

ENTERPRISE SEARCH SUMMIT 2008 has a general topic of extending search. As search becomes not just an application but a major computing platform in todays consumer IT environment. The agenda focuses on how enterprise search software and related applications really work inside organizations and covers the complex issues and problems that challenge experienced search managers. Search industry leaders will discuss tough topics such as tuning search to deliver optimum results, making the most of search logs and analytics, applying Web services solutions to metadata challenges, developing topic maps, and much more. Breakout sessions include additional search topics and allow the atendees the opportunity to speak with subject matter experts.

David Goebel will speak on Enterprise Desktop Search Tools. Vendors and products include, Google Search Appliance, Google Desktop Search, Microsoft Share Point Search Server, IBM Omnipoint, Fast Search, IDOL, Oracle, SAP Search, X1, ISYS, COVEO, and others.

Enterprise Search