Tuesday, December 30, 2008
Online Video Advertising
Tuesday, December 09, 2008
This new Google AdWords campaign-level option that allows advertisers to extend the reach of your text and image ads to show your ads on the T-Mobile G1, the Apple iPhone, and other mobile devices that have full HTML Internet browsers. This new option will allow you to display your ads specifically on these devices, create exclusive campaigns for them, and get separate performance reporting. This will help you more effectively reach your audience with the right message at the right time.
G1 and iPhone ads have many of the same benefits as standard mobile-format ads, such as allowing you to deliver mobile-specific calls-to-action and reaching your audience when they're on the go. Showing ads on the G1 and iPhone also has many advantages for your advertising. Users are performing a lot of searches on these devices, and searches are likely to go up during the holiday season.
Because the iPhone and G1 format your ads for mobile phones to show your ads on the G1 and iPhone. Because the G1 and iPhone have full Internet browsers, you'll be able to display your standard AdWords ads and landing pages on these devices without having to modify them, this will help with landing page optimizations and keyword targeting.
With this new option, you're opted-in to show ads on the G1 and iPhone, and you're also eligible to show on additional devices that use full Internet browsers as these devices enter the market. If you want to change your settings to only show ads on G1s and iPhones or to not show ads on these devices,
Adwords Campaigns running standard mobile ad formats, won't be affected, and they'll continue to run on mobile phones with mobile WAP browsers.