Wednesday, April 14, 2010

Twitter Announces Promoted Tweets

Twitter has announced "Promoted Tweets", a way for companies to promote their product or service by having a tweet appear when someone searches for a particular keyword. The promoted tweet appears at the top of the search results, very similar to sponsored links in traditional search engine results.

The is a great way for Twitter to monetize their website but if the ads are not relevant to what people are searching for then the promoted tweets will not be successful We are finding that ads an Facebook are not as effective as ads on traditional search engines because of relevancy.