Monday, December 20, 2010

Bing + Yahoo = Who Knows

Its been about 2 months since Yahoo started showing Bing search results and we are trying to determine if 1 + 1 =2 or something less then 2.

We have to rely on website analytics tools like Google Analytics to track what traffic is coming from Yahoo or Bing. It seems that Microsoft AdCenter can not differentiate the source of the traffic so we have to rely on 3rd party tools.

If you have increased your AdCenter budget because of the merger of Yahoo and Bing search I suggest you take a closer look at traffic and CPC (Cost Per Click) they might not be adding up or Microsoft may be trying to recoup their investment in fees to Yahoo for Bing search.